Aug 2025 – present
Redfin
Technical SEO Analyst
Enterprise crawling, duplicate-page and indexing investigations, Snowflake analysis and AI-assisted research. I translate findings into clear engineering requirements and quality checks.
About David Britton
David Britton, Technical SEO Analyst.
I bring technical SEO, content and data together to help teams improve how people discover and use their websites.
Search expertise. A collaborative approach.
From brokerage sites to national platforms
A broader view of the home search journey.
I’m a Technical SEO Analyst at Redfin. My career has taken me from supporting real estate agents and brokerage websites to investigating search and indexing across national property platforms.
At Rocket, I worked across Rocket Homes, ForSaleByOwner and a later Rocket and Rocket Mortgage transition assignment. That experience connects the details of property data with content, site architecture and the decisions people make when finding and financing a home.
CyberFingers is my personal professional portfolio. The projects here include work delivered with colleagues in my in-house roles, alongside earlier consulting experience.
Career background
Experience that connects the details.
Nov 2021 – Aug 2025
Rocket
Technical SEO Analyst / Rocket Homes, then Rocket transition
Content discovery, local content, mortgage-rate page planning and the Rocket.com migration. I worked with content, design, product and engineering to move recommendations into implementation.
2018 – 2021
Ecommerce & consulting
Gaston J. Glock Style LP / Cyber Fingers
In-house work on English and German Magento storefronts, followed by website and IT consulting. Worked directly with business owners on product discovery, WordPress ecommerce and training for day-to-day operations.
2008 – 2018
Harry Norman, Realtors & Jenny Pruitt & Associates
Website Administrator
Website, intranet and mobile-app operations for a large brokerage organization within HomeServices of America. Supported migrations, listing data and lead-routing workflows with business and technology partners.
2006 – 2008
RE/MAX of Buckhead/Brookhaven
Information Technology Management
Supported agents and staff, coordinated hosting and vendors, and checked listing feeds across brokerage and MLS systems.
How I work
Good questions. Shared progress.
I enjoy connecting people with different specialties and making technical findings useful to everyone in the room.
01 / Investigate
Evidence before conclusions
I compare crawl data, search performance and page behavior, check samples and distinguish observed patterns from proven causes.
02 / Collaborate
Explain the purpose
I give content, product and engineering partners the context, requirements and checks they need to move work forward, and share credit for the result.
03 / Keep learning
Try, evaluate, improve
My AI practice has grown from article summaries to reusable content workflows and browser agents. Hack Week work has also included image evaluation and accessibility with colleagues.
Tools & credentials
Search and data: Botify, Screaming Frog, Google Search Console, Snowflake / SQL, Nozzle, Datadog and Splunk.
AI and delivery: ChatGPT Projects, Codex, Claude, AI-assisted Python, Playwright and Puppeteer, WordPress, Magento, Jira and Confluence.
Credentials: Botify Pro and Expert certifications. BS in Oceanography and BA in Geology, Humboldt State University.
A foundation in scientific research
During a summer internship as a Physical Science Aid with the U.S. Geological Survey in Palo Alto, I worked with geologist Roberto J. Anima on research for my Humboldt State senior thesis. I used cesium-137 (Cs-137) dating and X-radiography of sediment cores to investigate how quickly sediment accumulated in San Francisco Bay, comparing the evidence with the first appearance of an introduced species. The project strengthened habits I bring to SEO today: frame a question, compare evidence and explain what the data supports.
Concept & credits
The ideas behind CyberFingers
Walking fingers. Inspired by the Yellow Pages idea of letting your fingers do the walking to find information.
Salt fingers. An oceanographic mixing process in which warmer, saltier water above cooler, less salty water forms narrow rising and sinking streams. David’s science background brought this second meaning to “fingers.”
The early web. “Cyber” connected those ideas to online discovery when David chose the name in 2003.
The AI era. Today, David guides agents to gather, connect and verify information. This is a modern extension of the original idea: discovery supported by human curiosity and judgment.
Original concept: David Britton, 2003.
Illustration and companion symbol: created with ChatGPT’s image generation tool, 2026.
An idea from 2003
Why CyberFingers?
I chose the name in 2003 by bringing together two ideas: the Yellow Pages image of fingers doing the walking to find information, and “salt fingers” from my oceanography background.
Salt fingers are narrow streams formed as warmer, saltier water mixes with cooler, less salty water. “Cyber” carried those ideas into the early web era. The name connects discovery with my curiosity about how complex systems work.
Today, that idea also fits how I use AI: guide agents to gather information, connect sources and check what the evidence supports.
Explore the science of salt fingersTime with the team
People are part of the work.
I value opportunities to connect with colleagues, share ideas and understand the broader business behind the website.
Selected work
See how that experience translates.
Explore examples of content improvements, crawl strategy and research with AI.