01 / Content discovery
Reviving a learning center
Helped rebuild ForSaleByOwner’s article library through clearer organization, technical improvements and AI-assisted summaries.
Explore the content workDavid Britton / Technical SEO & search strategy
Technical SEO for complex websites.
I connect search data, content and engineering to help people find what they need. My experience spans brokerage websites, national home search, mortgage content and rentals.
Selected work
Technical work with a practical purpose.
Help readers discover useful content, guide search engines through large sites and give teams the evidence to make better decisions.
02 / Enterprise crawling
A deliberate crawl strategy
Developed a strategy for Rocket.com that allowed approved URL patterns and blocked unwanted crawling by default.
Explore the migration work03 / Applied AI
From questions to evidence
Direct AI agents to collect search data, investigate indexing and assess content opportunities, with source checks throughout.
Explore the research workflows
Practical recommendations, explained in plain language.
Meet David Britton
Technical depth. Clear explanations.
I’m a Technical SEO Analyst at Redfin with earlier experience at Rocket and in brokerage and ecommerce businesses. I work with content, product and engineering teams to turn complex findings into clear requirements and useful improvements.
- Actionable findings with context and priority
- Collaboration with owners, marketers, and developers
- Recommendations grounded in real search data
A focused process
From questions to a workable roadmap.
I shape the work around the website, its audience and the team responsible for improving it.
Discover
Clarify goals, priority pages, known issues, and the data already available.
Inspect
Review technical signals, search coverage, content, links, and page experience.
Prioritize
Organize fixes into a practical sequence with rationale and expected impact.
Improve
Support implementation and use search data to evaluate what changes next.
Start with the right questions
Let’s start a conversation.
Get in touch about my experience, a search challenge or a professional opportunity. Your message is delivered privately.